MULTIMEDIA FINAL REPORT

C.H.I.M.E.R.A. PROJECT - 526297-LLP-1-2012-1-IT-LEONARDO-LMP

8. Measuring creativity (WP5)

A comparative analysis has been carried out on the characteristics of enterprises operating within the reference areas of the project (economic, financial, cultural, social) through the administration of interviews, questionnaires to entrepreneurs, managers and staff of enterprises, and the consultation of documents relating to enterprise performance. It has followed the development of a Creativity Index of Enterprise, in order to define and measure the creativity of enterprises.

 

8.1 Creativity index of enterprise   ↑

The CHIMERA Creativity Index of Enterprises can be considered one of the on-going efforts to define instruments and approaches, while experimenting with indexing systems, which would contribute to the researches about:
- criteria for assessing the creative vitality of enterprises;
- integrated innovative indicators for measuring growth and innovation interconnected with creativity within enterprises systems;
- policy-making and decision-making processes for smart development, resilient entrepreneurship, creative innovation;
- basis for an international comparison of creativity's measurement.
The CHIMERA Creativity Index is an instrument to investigate the climate and attitude for creativity and innovation that exists in a work group, division or organization.
It suggests some pathways to assess and measure the work environment creativity, specifically the management practices, resources, motivations and interactions.
Creativity index of enterprise
Creativity index of enterprise UPGRADE
Creativity index matrix

 

8.2 Transnational report   ↑

In order to set up the index, a comparative analysis has been carried out regarding the characteristics of the enterprises operating within the reference areas of the project (economic, financial, cultural, social), through the administration of interviews and questionnaires to entrepreneurs, managers and staff of enterprises, and through the consultation of documents relating to enterprise performance, in order to find and share a common idea/concept of creativity and of creativity in economical organizations.
The development of a questionnaire followed, aimed at defining and measuring the perceived level of creativity in enterprises and the presence of stimulating or discouraging factors in the organizations. The questionnaire has been administered to managers and employees: the sample survey has been composed by at least ten SMEs for each country involved, which have been selected by size and sector. 80 enterprises have been involved in the survey.
Transnational report

partnership